Online shopping is a common trend now, and this is becoming more famous with the increase in competition among the brands. Most of the people doing online shopping are youngsters because they do not have time to go in stores. Also, women are the ones who are more attracted towards shopping, and they need to socialize to make it even better. When the stores are not there, they need something to interact and make better decisions. That is why, in addition to social media, many online shopping stores also provide ways of socializing to increase the shopping experience of people visiting them. Some of the reasons for doing this are as follows.
One to one connections
Now the consumers are savvier as compared to previous eras. They know all the online and other marketing trends. They don’t mind these things unless they understand them and not get into their business. However, they require something that speaks to them as an individual rather than being just a brand name. It can only happen if the socializing experience is provided to the consumers. People feel very intimate when they have a connection with people while shopping online and in this way their shopping experience is increased. It leads to the next point that is discussed here.
Bonding with brand
When women socialize over online shopping networks, they do not have any problem. They have someone to talk to just like it happens in shopping malls. They make online friends who can help them in making buying decisions. It is also helpful for the brands because positive word of mouth is communicated through buying instagram followers on the internet about their brand and people trust them more. Also, people get the idea that the brand is loyal and genuine because people can socialize and say anything they feel free with on their website. In this way, the bond with brand becomes stronger, and trust is build up.
Increase of exposure to the communities
Now people are more connected via networks as compared to physical presence. Social buttons are present with every link on social media and in this way people can share their products with others. The opinion is shared by everyone in the form of these communities. There are multiple groups such as foodies and shoppers that help people in making decisions. People like to socialize more in these communities. More people are encouraged by sharing the articles and other shopping stuff. It is more helpful for women because they have more time for social media and they spend a lot of time in shopping.
Knowing about the offers
It is a most important thing. When women socialize over social media or any other network, they get to know about multiple offers and discounts presented by the brands. There are many sales offered by brands after every few days such as the end of season sales. When women socialize over the networks, they get to know about all these discount offers and their shopping trend increase.