The social media marketing is a key aspect of online marketing. It is a great way to help your business or profile grow. There are numerous things about how to be good at it. However, recent studies and expert opinions suggest that it is all about social media engagement than about sharing lots of content. Why it is so important and how to be good at it? Let’s take a look.
Taking a look at the last few years’ work, the organic reach for facebook posts has dropped drastically. Even so much that people are now questioning about the viability of organic posting. Buzzsumo managed to analyze around 880 million posts back in 2017 and they discovered that there is a huge decline in engagement rate. So, it encourages brands to use advertising to reach more people. Also, in 2018, the change in Facebook’s ranking algorithm for news feed was a clear indication that if you are to be at the top then you need to produce something meaningful and engaging.
Response to queries on social media
According to the survey, individuals expect brands to answer to their queries asked on social platforms as quickly as possible. In 2013, a study revealed that 67% of people contact businesses on Facebook, Instagram and Twitter for client support and it has surely faced a rise with the passage of time. In fact, social media is the top choice of individuals for customer care as 34.5% of individuals who have queries use these platforms for help. To get more response gain more, purchase followers on Instagram.
Social media engagement will help you in winning the loyalty of customers. If they are into your posts, they are likely to reach out and thank you. Moreover, it helps in generating word of mouth and can be a serious boost for your business.
Learn and grow
You get to interact with the clients and you learn about their view. They provide a perspective about a particular product or service and based on their review you can grow by improving and striking the stuff that is popular.
Overcoming social media engagement challenges
There are people that face troubles with engaging individuals and seek solution to their problems. Here are certain things that you must look forward to.
Engage in conversations
Go with the mentions and engage with all relevant conversations as much as possible. Filter out the irrelevant chat and pay attention to what can potentially benefit you. Chat, comment, reply, and do whatever possible to attach to the audience.
Stay consistent and authentic
Don’t mold yourself too much and always keep the unique element of your brand clear and visible. Be authentic and stay consistent with your posts. It can be a scary thing to do because there are several things that whether people will like it or not and what else? Well, whatever the case will be you are going to get a feedback and that is engagement. Be clear with the voice and tone and try to stay friendly and cooperative.
Measure engagement impact
Take a look at the social media posts and engagement. Use analytics and tools and measure your progress. Just engaging people will not be enough for you until you are making a progress and having more sales and higher client base.